IN JANUARY of 2015, I PERSONIFIED A LINE OF BEERS, in order to APPEAL TO A more rebellious, and spunkier TARGET AUDIENCE.
 

THIS WAS TRULY THE TIME OF MY LIFE

 

 
 

THIS IS HOW I LEARNED TO get deep in the minds of MY AUDIENCE. TO REALLY PUT MYSELF IN THEIR SHOES. FOR EACH BEER, I ASKED, WHAT KIND OF PERSON WOULD DRINK THIS AND WHY? IT'S MORE OF A SUMMER BEER, WHAT DOES THAT SAY ABOUT THEIR PERSONALITY, HABITS, FAMILY LIFE, FAVORITE ACTIVITIES? THESE ARE CRUCIAL QUESTIONS TO ASK AT THE BEGINNING OF A REBRAND, AND EVERYDAY ON THE JOB:

WHAT DRIVES YOUR AUDIENCE?

 
 

BRANDING & LOGO DESIGN


CONCEPTUALIZING CHARACTERS

Collaboration with Beth DuBoe, photographer

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APP DESIGN

PHOTOGRAPHY, WEB DESIGN, MOBILE OPTIMIZATION, GRAPHIC DESIGN


Digital BRANDING AND Advertising

SOCIAL MEDIA MARKETING, EBLAST and BANNER DESIGN

Eblast Design for Imperial Stout Ale

Print Mailer (Front)


Product and Packaging Design

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